A growing local service business in Western Massachusetts was preparing to relaunch on a new domain and a new platform. The launch was imminent. We ran a pre-launch audit, AI-assisted, delivered in under one business day. Here is what we found before it shipped.
Companion case study: Post-launch follow-up (May 14, 2026) — what happened three days after launch when the dev team pushed back on the audit findings.
The two findings the client cared about most:
Representative cross-section. The full audit report is delivered to the client.
| Category | Finding | Why it matters |
|---|---|---|
| Site-wide typo | Same misspelling on ~120 templated city and service pages | Visible in search snippets, looks unprofessional, single-edit fix |
| Internal-linking failure | Every "explore other service" button on every city page pointed back to the same page it was on, not the other service | Hundreds of self-referencing links. Massive crawl-equity waste. Template variable mis-bound. |
| Wrong-state copy | "Massachusetts families have counted on us…" appeared on Connecticut city pages | Connecticut customers seeing Massachusetts-only positioning. Conversion killer. |
| Draft IDs in live URLs | 7 city pages had unintentional hex strings appended to their URLs (e.g. /[city]--[state][hex-id]) | Internal CMS artifacts shipping as public URLs. Duplicate-content and ugly-link problem. |
| Slug inconsistency | Multiple city pages live at two URLs simultaneously (one with single dash, one with double) | Duplicate content. Split SEO juice. Confused crawlers. |
| Schema type regression | New schema declared the site as generic LocalBusiness. The previous site correctly used the industry-specific type. | Lost industry signal to Google. Free SEO downgrade. |
| Owner email exposed | Email crawlable as plain text in structured data, with a domain mismatch | Spam risk. Trust signal damage. |
| Two parallel page systems | Each city had both a root city page and a city × service combo page. Up to 7 URLs per city competing for the same intent. | ~180 city-related URLs total. Doorway-page risk under Google's Helpful Content classifier. |
| Branded image filenames | Logos and key images had auto-generated filenames like Untitled-design-XXXX.png | No SEO value from filenames. Easy rename, surprisingly common miss. |
Most modern site-builders make structured data trivial to add. The new site was missing pieces that, once added, qualify a site for review stars, FAQ rich results, and breadcrumb appearance directly in Google's search results.
| Missing schema | What it unlocks |
|---|---|
aggregateRating | Gold review stars in the SERP. The client had real reviews on Google and BBB, just not marked up. |
FAQPage | Dropdown FAQ rich results in search. The site already had ~20 Q&A pairs on its FAQ page. None structured. |
Service per service type | Helps Google understand the business's service taxonomy. |
BreadcrumbList | Better SERP appearance, clearer site structure to crawlers. |
areaServed | The client served 60+ towns; declaring them in schema strengthens local relevance. |
openingHoursSpecification | Lost in migration. Local-pack signal. |
priceRange | Lost in migration. Positions tier in local pack. |
For a service business with real reviews and real local presence, the combined upside from these is typically the difference between page-2 and page-1 in local-pack queries.
A real audit acknowledges what's working. From this client's new site:
The site is well above average for its category. The audit's job was to find the gap between "well above average" and "ready to launch without leaving money on the table."
Most audits give clients a long unprioritized list. We don't. Every recommendation is mapped to impact-per-edit, so the highest-leverage fixes get done first.
One edit, hundreds of pages affected. Typo fix, broken-link fix, wrong-state copy fix, slug strategy decision. Maybe two hours of platform work. Fixes 95% of the per-page error surface.
One snippet per template, qualifies the site for rich-result eligibility. Half a day of structured-data work, weeks of compounding SEO upside.
A strategic decision the client makes: invest in unique per-city content, or consolidate. The audit names the tradeoff and recommends a path. It doesn't dictate.
Small visible fixes that add up: branded filenames, social-share images, schema cleanup, robots and sitemap hygiene.
This is the section most audits don't have.
Every Got It Done audit includes a pass where we audit our own findings. On this engagement the second pass caught three of the highest-impact issues that the first pass missed: the typo replicated across ~120 templated pages, the self-referencing service-card links, and the wrong-state copy appearing on Connecticut pages. Without the meta-pass, those would have shipped.
Why we do this: an audit that pretends to be infallible isn't trustworthy. Showing the meta-pass, what we initially missed and what we corrected, is what separates a thorough audit from a hand-wave.
Pricing is scoped to the size of your site and the depth of the engagement. Every quote is custom; we send one within one business day of your audit request. The case study above corresponds to the Standard Audit tier.
For small businesses wanting a fast health check on a live site without committing to a full audit.
For sites at any launch stage needing a thorough technical and content review. The most common engagement.
For pre-launch sites, platform migrations, or strategic relaunches needing the full stack.
How quoting works. Send a request with your domain and a one-line description of where you are in your launch cycle. We respond within one business day with a tier recommendation and a fixed-fee quote based on site size, complexity, and the depth of detail you want. Nothing starts until you approve the quote.
Audit tiers (Quick Scan, Standard, Comprehensive) are advisory: we find what's wrong, explain it in plain English, and tell you exactly what to ask your web developer to fix. You hand the brief to your developer and they ship the changes.
If you don't have a developer, or yours is buried, the Fix Pack tier ($449 flat) is the implementation option: we run the audit and then ship the fixes ourselves. The price is flat on purpose so we have no incentive to invent extra "work" to bill against, and the scope is bounded by audit findings drafted before any payment for fixes.
Audits are paid in full at delivery. Findings are non-refundable. You're paying for the analysis and the prioritized recommendations, which are delivered in full at the agreed turnaround time.
Every finding in a Got It Done audit follows the same plain-English structure. Your audit reads like a conversation, not a technical manual.
That's the structure of every finding in every audit. You can read it and forward it to your web developer without needing to translate.
A typical audit kicks off the same week, delivers the next business day, and saves the client more in pre-launch fixes than the audit itself costs. Every single time.